Question 1

I am not a technical person. Will I understand any of this?

Accepted Answer

Yes — that is the entire point. We write and speak in plain English, and we take care to explain why a thing matters before naming it. If we introduce a technical term we define it once, in a sentence, and then use it normally. You will never be asked to nod along to something you didn't quite follow. If that happens, it is our mistake and we want you to say so.

Question 2

Is my business too small for AI?

Accepted Answer

Almost certainly not. The firms getting the most value from AI right now are three-to-thirty-person businesses, because they can change how they work in a week and see the effect in a month. Large organisations struggle because change is slow. Owner-led firms don't have that problem — which, for once, is an advantage. The right question is never whether you're big enough. It's which one task is worth starting with.

Question 3

What does an AI Opportunity Audit actually produce?

Accepted Answer

A short written report, a prioritised list of three to six specific opportunities inside your firm, and a one-hour walk-through. Each opportunity comes with an honest cost estimate, a sense of the time and discipline required, and — where it matters — a clear note on what not to do. Fixed fee, two weeks, no upsell. About a third of audit clients take the report and run with it themselves, and that's a perfectly good result.

Question 4

Do you work with clients outside Surrey?

Accepted Answer

Yes, we work across the UK, and we take on a small number of international clients in the art world. But we prefer engagements where we can meet in person at least once or twice — face-to-face work is simply better, and most of what makes advice useful is the reading of a room. The Wey Valley, the M25 corridor and central London are home. Everything else is a conversation.

Question 5

Will my data be safe?

Accepted Answer

We never put sensitive client data into public AI tools. Every engagement begins with a short written data-handling note, agreed with you, explaining exactly what we will and won't touch, which tools we will use, and where anything is stored. For regulated work — legal, financial, clinical — we use only enterprise-grade AI environments with contractual data protection. If there is any doubt about a piece of information, we don't process it at all.

Question 6

Why "Wey Advisory"?

Accepted Answer

The River Wey runs through Guildford and on into the Thames near Weybridge. It is the landscape this firm belongs to, and the name is a quiet reference to both. It is also a short word that says nothing about technology — deliberately. We are an advisory firm first; AI is the current subject of the advice. In a few years the tools will have changed. The job of giving honest counsel will not.

Quiet strategy. Practical AI.

You have heard a great deal about AI. Most of it has not helped.

Five ways we work.

AI Opportunity Audit

AI Workflow Implementation

Executive AI Coaching

Team AI Training

Fractional AI Strategy

Three audiences. One approach.

SMEs and professional firms

Private clients and family offices

Galleries, collectors and the art world

A short, clear process. Nothing performative.

Introduction

Scoping note

The work

Handover

Ricardo Gonzales

Start with a conversation.

Commonly asked.