London & the South East · AI Strategy & Advisory
Quiet strategy. Practical AI.
For businesses and private clients across London who want to use AI well — without the noise.
Wey Advisory helps businesses of every size — from founder-led start-ups to firms of 250 people, across every sector — and private clients adopt AI with clarity and judgement. Previously at Accenture, Nets and Santander; MA from Sotheby's Institute of Art. Founder of three AI products now used by collectors and galleries worldwide. Proud member of the London Chamber of Commerce and Industry, working across London, Surrey and the South East.
Background
Memberships
The Situation
You have heard a great deal about AI. Most of it has not helped.
For three years the advice has arrived in waves. A junior consultant with a deck. A LinkedIn influencer with a framework. A subscription you trialled, rolled out on a Monday, and nobody had opened by Friday. A nagging sense that two or three competitors are quietly getting somewhere that you aren't.
The truth is simpler, and duller, than the noise suggests. AI is now genuinely useful for a narrow set of tasks, pointless for others, and actively risky in a few specific places. Working out which is which for your business takes a conversation, not a course.
The right first step is rarely a piece of software. It is a conversation with someone who has done this before.
Services
Five ways we work.
Each engagement is scoped and priced in writing before we begin. You can stop at any point. No subscriptions, no retainers you didn't ask for.
01
AI Opportunity Audit
We map where AI can meaningfully help your business, and where it cannot.
Fixed fee. Two weeks.Learn more →02
AI Workflow Implementation
We build or configure the tools, integrate them with your systems, and train your team until it sticks.
Daily rate or fixed-scope, agreed in writing.Learn more →03
Executive AI Coaching
A monthly retainer for founders, partners and senior leaders who want to use AI fluently themselves.
Monthly retainer. Three-month minimum.Learn more →04
Team AI Training
A half or full-day workshop tailored to your team's actual work — not a generic slide deck.
Half or full-day workshop. In person in London and the South East, or online.Learn more →05
Fractional AI Strategy
An ongoing advisory retainer for businesses that want a senior AI perspective in the room without hiring one full-time.
Monthly retainer. Six-month minimum.Learn more →
Who We Help
Three audiences. One approach.
Businesses of every size
From founder-led start-ups to firms of 250 people — professional services, property, retail, hospitality, agencies, tech and more, across London and the South East.
Read more →Private clients and family offices
Individuals, family offices and trusts who want a considered, private view on AI.
Read more →Galleries, collectors and the art world
A discreet specialism: provenance, cataloguing, condition, market intelligence.
Read more →
Sectors and sizes
Different industries. The same honest question.
Which tasks in this business are worth handing to AI, and which are not? The answer looks different in a Soho agency, a Croydon clinic and a City brokerage. The method for finding it does not.
- Professional servicesLegal, accounting, consulting
- Property & real estateAgencies, lettings, developers
- Financial services & fintechAdvisers, brokers, payments
- Retail, hospitality & leisureShops, restaurants, venues
- Creative, media & marketingAgencies, studios, publishers
- Healthcare & wellbeingClinics, practices, care providers
- Construction & engineeringContractors, trades, architects
- Technology & start-upsSaaS, scale-ups, founders
- Logistics & manufacturingWholesale, distribution, makers
- Charities & educationCharities, schools, membership bodies
- Art & cultureGalleries, collectors, the trade
1–9 people
Micro
Founder-led firms and start-ups. A few well-chosen tools that give the owner hours back each week.
10–49 people
Small
Growing teams. Shared workflows, sensible guardrails and training so the whole team benefits — not just the keen few.
50–249 people
Medium
Established firms. AI strategy, governance, vendor decisions and a senior voice at the leadership table.
How we work
A short, clear process. Nothing performative.
- 01
Introduction
A 30-minute call, at our cost. We listen. No slides.
- 02
Scoping note
A short written proposal with fixed scope and fixed price.
- 03
The work
Two to six weeks, typically. Weekly written updates.
- 04
Handover
You own everything. We stay available on a retainer only if it makes sense.
The Founder
Ricardo Gonzales
I spent fifteen years in strategy and financial services — first at Accenture, then in senior roles at Nets and Santander, working on payments and change programmes across Canada, the United States, Ireland, Norway and Japan. In 2023 I completed an MA at Sotheby's Institute of Art, and today I also run three AI products used by collectors and galleries around the world.
I started Wey Advisory because businesses of every size and private clients across London and the South East deserve the same quality of advice that FTSE boards get — delivered quietly, without the jargon, and priced honestly.
A demonstration, not a claim
Ring this number. An AI will answer.
It is a working line — answered by the same assistant we build for businesses of every size across London and the South East. It will tell you plainly that it is an AI, take your message, and send Ricardo a summary the moment you hang up.
It will not pitch you anything; it is not built to. Ninety seconds is enough to judge whether something like it belongs on your own phone.
Answers day or night. Standard call charges apply; what you tell it is handled as set out in our privacy note.
Start with a conversation.
Thirty minutes. At our cost. No obligation.
Questions